Google Ads
Managed against cost per lead.
How the budget is managed
- 01
Account & tracking setup
Conversion tracking configured before spend starts.
- 02
Campaign structure
Built around funnel stage, not one broad campaign.
- 03
Launch
Campaigns go live against the agreed structure.
- 04
Monthly optimisation
Reviewed and adjusted against cost per lead.
LN Nexus manages Search, Shopping and Performance Max campaigns against cost per lead, with conversion tracking set up properly before spend is scaled — not campaigns judged on clicks or impressions alone.
Reviewed by the LN Nexus team ·
Who this is for
- Businesses with a defined offer and budget who want measurable cost per lead.
- Companies whose existing campaigns lack proper conversion tracking.
- E-commerce or service businesses ready to test Search, Shopping or Performance Max.
Why this matters
The most common reason a Google Ads account underperforms isn't creative or targeting — it's that conversion tracking was never configured correctly, so decisions about which keywords, campaigns or bids to scale are made on incomplete or wrong data. Google's own automated bidding relies heavily on accurate conversion signals to optimise; feeding it broken tracking data makes automation worse, not better, regardless of budget. LN Nexus sets up and verifies conversion tracking before scaling spend, structures campaigns around actual funnel stage rather than one broad campaign, and reports against cost per lead specifically — a metric that accounts for both cost and quality — rather than clicks or impressions, which can look good while producing no actual business result.
The problem
- Ad spend without proper conversion tracking makes it impossible to know which campaigns are actually working.
- Broad, untested targeting wastes budget on searches that were never going to convert.
- Campaigns set up once and left alone drift as competition and search behaviour change.
How LN Nexus solves it
Judged on cost per lead
Not just clicks or impressions — what a lead actually costs to acquire.
Tracking set up first
Conversion tracking configured properly before budget is scaled up.
Ongoing optimisation
Tested and adjusted every month, not set up once and left alone.
How it works
- 01
Account & tracking setup
Conversion tracking configured before spend starts.
- 02
Campaign structure
Built around funnel stage, not one broad campaign.
- 03
Launch
Campaigns go live against the agreed structure.
- 04
Monthly optimisation
Reviewed and adjusted against cost per lead.
What you get
- Campaign setup across Search, Shopping and/or Performance Max
- Conversion tracking configuration
- Monthly performance report against cost per lead
Tools & expertise
Explore Google Ads
Explore Google Ads Services
Explore by Business Goal
Popular Solutions
Plan Your Project
Frequently asked questions
- Is the advertising budget included in the management fee?
- No — advertising budget is separate from the management fee, on every package.
- What does LN Nexus optimise campaigns against?
- Cost per lead, not just clicks or impressions.
- Does this include Google Shopping?
- Yes, where relevant to the business — Search, Shopping and Performance Max are all part of the service.
