Meta Ads
Creative testing, not one ad left running.
How the budget is managed
- 01
Audience & funnel structure
Built around actual funnel stage, not one broad audience.
- 02
Creative production & testing
Multiple variants produced and tested.
- 03
Launch
Campaigns go live against the agreed structure.
- 04
Monthly optimisation
Reviewed against what's actually converting.
LN Nexus structures Facebook and Instagram campaigns around actual funnel stage and tests creative on a monthly cycle, using photography and video from the same team, not a single ad set left running unchanged.
Reviewed by the LN Nexus team ·
Who this is for
- Brands that want structured retargeting alongside cold-audience prospecting.
- Businesses whose ad creative has been running unchanged for months.
- Companies that need creative sourced from real photography and video, not stock imagery.
Why this matters
Meta's ad delivery performs best with enough creative variety to test across audiences, which is why a single ad set left running for months usually shows declining performance even with no change to targeting — this is creative fatigue, not a targeting problem, and it's commonly misdiagnosed as one. Effective Meta advertising treats creative as an input to be tested continuously, not a one-time asset: multiple angles, hooks and formats run simultaneously, with spend shifted toward what the data shows is actually working. LN Nexus structures campaigns around funnel stage (cold prospecting versus retargeting warm visitors, which perform very differently and should be measured separately), sources creative from the same photography and video production team rather than stock libraries, and treats testing as an ongoing monthly process rather than a campaign-launch event.
The problem
- A single ad creative left running for months fatigues an audience and performance drops.
- Audience targeting that's too broad or too narrow wastes budget either way.
- Without creative testing, it's guesswork which image, video or copy is actually driving results.
How LN Nexus solves it
Creative testing built in
Multiple ad variants tested every month, not a one-off setup.
Structured by funnel stage
Audiences built around where a customer actually is, not one broad campaign.
Real creative, not stock
Ad creative sourced from the same photography and video team.
How it works
- 01
Audience & funnel structure
Built around actual funnel stage, not one broad audience.
- 02
Creative production & testing
Multiple variants produced and tested.
- 03
Launch
Campaigns go live against the agreed structure.
- 04
Monthly optimisation
Reviewed against what's actually converting.
What you get
- Campaign and audience structure across Facebook and Instagram
- Creative testing across multiple ad variants
- Monthly performance report
Tools & expertise
Explore Meta Ads
Explore Meta Ads Services
Explore by Business Goal
Popular Solutions
Plan Your Project
Frequently asked questions
- Is advertising budget included?
- No — advertising budget is separate from the management fee, on every package.
- Does LN Nexus create the ad creative too?
- Yes — creative comes from the same photography, video and design team, tested across variants rather than run as a single asset.
- Which platforms are covered?
- Facebook and Instagram, managed through Meta Ads Manager.
