Google Ads · Shopping
Product listings in front of ready-to-buy searches.
Google Shopping Ads run from a structured product feed rather than a text ad, showing image, price and store directly in search results — a different setup and optimisation process from standard Search campaigns.
Why it's handled separately
Product feed setup
Product data structured and submitted so listings actually qualify to show.
Feed-based optimisation
Titles, categories and pricing tuned at the feed level, not just the ad level.
Managed alongside Search
Coordinated with Search and Performance Max rather than run in isolation.
What you get
- Product feed setup and optimisation
- Shopping campaign structure
- Monthly performance report
Tools & expertise
Google Ads ManagerGoogle Analyticsconversion tracking
Frequently asked questions
- Do I need an online store for Shopping Ads?
- Yes — Shopping Ads require a product feed, which is generated from an e-commerce catalogue.
- Is Shopping Ads management billed separately?
- It's part of the Google Ads service; advertising budget itself is always separate from the management fee.