How is local SEO different from general SEO?

General SEO covers the whole site technically and editorially. Local SEO specifically targets map-pack and "near me" style search results for a physical or service-area business.

Is a Google Business Profile required?

Yes — it's the foundation of local SEO and is set up or optimised as part of this service.

SEO · Local

Ranking in your own city, not just the internet.

Local SEO focuses on Google Business Profile, local citations and location-specific pages — the fixes that decide whether a business shows up in the map pack for searches near it, which is a separate discipline from general technical or content SEO.

Why it's handled separately

Google Business Profile optimisation
Categories, service areas and posts kept accurate and active.
NAP consistency
Name, address and phone number matched consistently across the web, which local ranking depends on.
Location-specific content
Pages built around the actual area a business serves, not a generic national page.

What you get

Google Business Profile setup and optimisation
Local citation audit and fixes
Location page content

Tools & expertise

Google Search ConsoleGoogle Analyticstechnical site audits

Frequently asked questions

How is local SEO different from general SEO?: General SEO covers the whole site technically and editorially. Local SEO specifically targets map-pack and "near me" style search results for a physical or service-area business.
Is a Google Business Profile required?: Yes — it's the foundation of local SEO and is set up or optimised as part of this service.

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